The next time you pass a Starbucks – and there will be a next time, as long as you leave the house – check out their new promotion for Starbucks Via. And be afraid. Be very afraid. The new logo for Starbucks Via – which is instant coffee, by the way – ew, remind you of anything? Have you seen or read The Corporation lately? Creepy! Doesn’t Starbucks have people to point these things out? Didn’t someone, in some boardroom, put up there hand and suggest that a logo that looks a hell of a lot like that of The Corporation might be making a bit of a statement about a corporation – ahem, sorry, company – like Starbucks?
Admission: I do really like big chain coffee – Tim Horton’s is my favorite, so I’m not trying to say I’m not paying the man too. But at least I’m paying him less (a lot less), and for better coffee (mmmmm). And I can order a large. LARGE. If I bought in to the lingo and ordered a Grande Orange Mocha Frappuccino, I’m afraid I wouldn’t know where to draw the line. The next day I’d yell, “gasoline fight!” and who needs a burning nasty death. So I’m sticking to Tims.
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